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October 12, 2021

Enquiry Experience Tracker 2021 Report

How well do UK universities respond to enquiries from prospective students?

Are universities meeting student needs and expectations?

Which regions or types of universities deliver the most competitive experience?

View the results of the 2021 Enquiry Experience Tracker to find out.

Together with UniQuest, we mystery shopped roughly 40% of UK universities with six student personas representing undergraduate and postgraduate students from the UK and key international markets.

Mystery shopping personas

The report includes enquiry management benchmarks for responsiveness, enquiry channels, communication quality and follow-up practices.

Here's a peek at some of the findings:

Findings from the 2021 UK Enquiry Experience Tracker

Download the report to see the full results along with country and group benchmarking. You'll also find plenty of tips for delivering an exceptional student enquiry experience.

If you'd like to learn more about the Enquiry Experience Tracker or get help with optimising the prospective student experience at your university, please reach out at

Registrations are also open for the 2022 Enquiry Experience Tracker, for universities and higher education providers globally. Early bird discount available until 31 December 2021.

Get the 2021 Enquiry Experience Tracker Report

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