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October 5, 2022

2022 Enquiry Experience Tracker Global Report

How well do institutions across top study destinations respond to prospective student enquiries?

What do students think of the service they receive?

How does the experience compare across newer communication channels and traditional tools?

Edified’s Enquiry Experience Tracker answers these questions and more.

The Enquiry Experience Tracker is a syndicated mystery shopping and benchmarking program developed by Edified and UniQuest. Our work helps higher education institutions understand how well they respond to enquiries from prospective students compared with local and global competitors.

This year we mystery shopped 107 universities globally across Australia, New Zealand, UK, Europe, and North America. Our mystery shoppers represented a range of undergraduate and postgraduate students from key markets. They placed enquiries with each institution and we evaluated the results.

Map of the world
The research included 107 higher education institutions in top study destinations

While Australia, Wales, and Sweden appear to be leading the world in student experience, the research reveals a significant missed opportunity when it comes to prospective student enquiries.

Around 1 in 5 enquiries placed during the research did not receive a reply and only 1 in 4 prospective students received any follow-up communication.

Here's a peek at some of the key findings:

Key findings from the 2022 Enquiry Experience Tracker

Download the report, using the form below, to see the full results along with global and regional benchmarks. The report includes analysis of responsiveness, enquiry channels, communication quality, follow-up practices and impact. You can also watch the recording of our webinar where Edified partner Elissa Newall presents the global results.

Find out which institutions  performed best in this year's research over at our EET22 Award Winner blog post.

Registrations for the 2023 Enquiry Experience Tracker will open soon, for universities and higher education providers globally. An early bird discount is available until 31 December 2022.

Get the 2022 Global Report

Yes, I'd like a copy of the Enquiry Experience Tracker report!

Get the 2021 Enquiry Experience Tracker Report

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